There has been a lot of hype around hygge in the past few years. But hygge is more than just the latest trend when it comes to fashion and interior design. It’s a lifestyle philosophy; a way of living.
So what exactly is hygge? Pronounced hooguh, it’s a Danish word that means “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being.” Sounds lovely! And there isn’t really an English equivalent. Maybe that means we don’t ‘do’ hygge very well. Feeling content and convivial isn’t exactly British, is it? But it should be. And it is becoming something that more and more of us are happy to do…given how busy we are juggling family and career we could all do with a bit more hygge in our lives!
If you’re not sure about changing your entire lifestyle to incorporate hygge-esque living, it is entirely possible to start off gently. A great way to start is with your food. For example, what’s the first thing you think of when you are asked to imagine wholesome, warming, comforting food? A big bowl of porridge? homemade shepherd’s pie? Allowing yourself to indulge every so often in wholesome, comfort food is great for embracing hygge, as are spices. Try adding a pinch of cinnamon or cardamom in a mug of hot chocolate or frothy coffee...
The next step…your home. Gorgeously scented candles, thick, sheepskin rugs, luxuriously deep duvets, a roaring fireplace (if you possibly can), soft, squishy furniture… The key to hygge is that whatever you do, whatever you buy, however you interact with the world, you should feel happy and contented, wrapped in a big hug of your own making, while you’re doing it. And if that feeling can stay with you, and keep you warm and comforted all day long, even better!
What greater way to keep hygge with you all the day, no matter what you do or where you go, than clothing? Hygge is all about being warm, snug, and cosy. Cosy is the one word above all to remember here – if it’s not cosy, it’s not hygge. So by snuggling up in your favourite cashmere jumper, or relaxing in your favourite pair of comfy leggings and sheepskin slippers, you can hygge it for as long as you need to. Have to go out? Well, that’s okay too – hygge can go with you. Layers are hygge. Woollens are hygge; natural fibres that provide comfort and warmth.
What’s really exciting is that your baby can join in too. Babies are really rather hygge all by themselves. A contended baby, full from a good feed, wrapped in gorgeous natural baby clothing and dozing peacefully may well be the purest form of hygge there is!
And when it comes to clothing, Merino wool for babies is an excellent choice for a snuggly, cosy, and beautiful outfit for your little one. Unlike man-made fibres – and even compared to cotton – merino offers the ultimate natural choice for your baby, keeping them warm and content throughout the long winter. Not only does merino wool allow for proper temperature regulation, keeping your precious one not too hot, not too cold, but just right, it also allows the skin to breathe, promoting better health and less irritation.
So for the ultimate in hygge, why not check out our soft cosy and super comfortable merino daysuit or merino Cardigan and Leggings set? It’s practical luxury that the Danes would be proud of. Here’s to hygge!
(*offer valid until 31/12/19)
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